From Our Blog, Ripples & Wipeouts
Robert Caldini is the godfather of the study of influence and is someone who is almost always studied by people who do any type of marketing. I find that his principles are also useful in crafting communications that are designed to build teamwork and inspire groups of people. There are lots of good examples of how Caldini’s principles play out in the workplace, both in nonprofit and for-profit enterprises, as well as government agencies. Here are Caldini’s six principles of influence, along with some examples I’ve created to illustrate each principle.
Storytelling was one of the big topics discussed among communications professionals throughout 2011. Hot topics in the business seem to wax and wane and for some reason it was storytelling’s turn last year. If one aspires to leadership, the ability to tell a good story is an essential skill. But not just any story. A leadership story must have a clear point, and be applicable to a range of situations and a diverse audience.
Previous Entries
view archives|rss- May Your Holidays Be Merry & BrightDec 17, 2011
- Rescuing Rex or Famous Last Words: A story told in quotationsNov 14, 2011
- THE VIP FIVE (Very Important Press)Aug 31, 2011
What We're Reading
Clive Finlayson’s examination of alternative explanations for why other types of humans (e.g., Neanderthals) went extinct and we (Homo sapiens sapiens) did not is an interesting read for people who are intrigued by evolutionary biology and related topics. In short, he challenges the conventional theories that assume “modern” man (aka ‘us’) survived because we possessed superior intellect and creativity.
more >Featured Case Study
One Kalamazoo Campaign: A Social Marketing Analysis
On July 31st of 2009, an official campaign was launched in Kalamazoo, Michigan to pass an ordinance that would protect gay, lesbian, bisexual and transgender individuals from discrimination in employment, housing and public accommodation. Download an analysis of the campaign by Dava Antoniotti, nonprofit professional and graduate student at Milano: The New School for Management and Policy.