Resources / Ripples & Wipeouts

Tonya Garcia of PR Week recently wrote an interesting story on startups that use public relations to boost fundraising efforts.  We think it has important implications for nonprofit organizations too.  Here’s an excerpt of the article and you can read the piece in its entirely by clicking on the link at the end of this blog.

CHICAGO: Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t, according to results from a survey conducted by BIGfrontier Communications Group in Chicago.

Forty-four percent of the respondents who used PR outreach received funding in the one-to-three-month time period versus 14% of those that did not. The survey also found that 78% of respondents who said PR helped in their funding efforts are planning to use some of their venture capital for additional PR.

“Those entrepreneurs understand that anything they can do to get them an advantage to get limited or finite funding is something they should avail themselves of, especially now,” said Steve Lundin, founder of BIGfrontier.  “When you’re able to walk into a room and someone has heard of your company, that goes a lot further in terms of creating a sense of validation rather than walking into a room cold.”

Read the whole article at PR Week